Source 44 Concludes Successful Sustainability Brands ’11 Conference

Company representatives receive rousing welcome from conference attendees; Viesturs presentation yields powerful social media response

SOLANA BEACH, CA (June 14, 2011) – Source 44 LLC, the world’s leading provider of Sustainability data services and Product Footprint Data Sheets (PFDS)™, concluded a successful Sustainable Brands ’11 Conference on June 10. The week-long event featured the company’s debut of its new sustainability video and included speaking appearances by three Source 44 representatives.

“We are very pleased with our decision to partner with Sustainable Life Media and their Sustainable Brands ’11 Conference,” said Mike Fraser, Source 44 Executive Vice President and Chief Development Officer. “This event attracted an impressive crowd of forward-thinking, innovative and creative sustainability leaders from around the world - a group that seems to have mastered the difficult balance between short-term results and long-term requirements.”

“This industry-leading exhibit was productive in so many ways,” Fraser added. “In addition to participating in the conference, we were able to debut our new company video that targets retailers and manufacturers and illustrates pragmatic steps that companies can take to become more sustainable.”

The following Source 44 representatives appeared on the Sustainable Brands ’11 program:

Ed Viesturs

Ed Viesturs, Source 44's Co-Founder and Chief Spokesperson, was a plenary speaker at the conference. As America's leading high-altitude mountaineer, adventurer and environmentalist, Viesturs’ presentation was titled, “Inspiring Innovation: Tackling a Carbon Neutral Expedition to Antarctica.”

“Sustainability in a company is not an event, it is an expedition,” Viesturs told the audience, a quote that inspired dozens of audience members to post messages on the SB ‘11 Twitter page about Viesturs’ presentation. The overwhelming response to Viesturs’ presentation continued at the Source 44 exhibit, where he met with audience members and signed copies of his books and the IMAX DVD in which he starred, “Everest.”

Jess Kraus

Jess Kraus, Source 44 President and CEO, was an integral part of the panel session titled, “Key Initiatives & Solutions for Measuring and Managing Impact Across the Value Chain.” Kraus illustrated the unique challenges facing business looking to “green” their supply chain. He also discussed the tools Source 44 has developed in response to these challenges.

“Many businesses simply do not have the time or resources to monitor and manage their supply chains to ensure every supplier is meeting their requirements,” Kraus explained.

“Source 44’s online platform, Source Intelligence^TM, utilizes technology to access supply chains and monitor their impacts – ultimately simplifying how businesses approach their supply chain sustainability.”

Jennifer Schwab

Jennifer Schwab, a member of Source 44’s Board of Advisors, joined three other industry leaders in the breakout session titled, “Navigating Standards and Setting Goals.”

Schwab and the panel explored a myriad of certifications on the market today. She also emphasized what her organization, Sierra Club Green Home, has developed to help companies ensure their environmental sustainability message is communicated effectively and consistently to its customers. "It's very difficult for people and companies to navigate the world of environmental certifications," Schwab said. "Hopefully organizations like Sierra Club Green Home and others here on the panel - like Starbucks, Interface, and the Sustainability Consortium - can continue to bring clarity."

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About Source 44 LLC

Source 44 discovers the origins of their clients’ products – their Sustainability DNA (sDNA™) – and transforms these findings into innovative supply chain savings. They compile and store this information in their proprietary database of Footprint Data Sheets®, which their clients access through Source 44’s hosted online subscription service. Source 44 also partners with their clients to help prioritize their energy, water, carbon and waste reduction initiatives, helping to ensure they meet sustainability targets while eliminating unnecessary costs and identifying new revenue-generating opportunities. Source 44 derives its name from the molecular weight of carbon dioxide – 44 – the measuring stick of Greenhouse Gases, and is based in Solana Beach, CA, with offices in San Diego and Dallas.

About Sustainable Brands 2011

SB Events are designed to educate, engage, and inspire business professionals in their pursuit of sustainable brand value. Seeking to enhance professional development skills in the areas that are most relevant to the SB community, one day events and training seminars provide hands-on, skill-building experiences for the sustainability, brand, and design community. The Sustainable Brands Conference, which convenes each year in June, is the highlight event that brings everyone together face to face.

For More Information

Lauren Gambaccini, Marketing Communications Manager

Email: marketing@source-44.com

Phone: 877. 916. MFDS (6337)